Market Research Data Processing
Turning Raw Survey Data into Strategic Insights
At EUNICE, we support research agencies, marketing firms, and business analysts with efficient, accurate, and scalable research data processing solutions. From raw survey responses to polished analytical reports, our services ensure that every data point translates into actionable intelligence.
We work with both quantitative and qualitative data, across industries such as healthcare, finance, education, consumer goods, and technology.
🔷 1. Survey Data Cleaning, Coding & Tabulation
Ensure the accuracy, structure, and usability of your survey data — ready for analysis and reporting.
Key Offerings:
Open-ended response coding
Skip logic and range validation
Data consistency checks
Tabulation based on filters/demographics
SPSS, Excel, R, and custom formats
📌 Use Case: Cleaned and tabulated 50,000+ survey responses from 10 countries for a global product feedback study.
🔷 2. Statistical Modeling & Trend Analysis
Uncover patterns, correlations, and predictive insights from your research data through expert statistical processing.
Key Offerings:
Cross-tabulations & segmentation
Regression, correlation, factor analysis
Forecast modeling & cluster analysis
Statistical validation (Chi-square, t-tests, ANOVA)
Tools: R, Python, SPSS, SAS
📌 Use Case: Provided predictive modeling for a retail firm to forecast seasonal buying behavior from historical survey trends.
🔷 3. Data Aggregation & Categorization
Standardize and consolidate diverse datasets from multiple sources into structured and meaningful categories for analysis.
Key Offerings:
Merging data across formats/sources
Thematic and hierarchical categorization
Brand and category coding
Industry taxonomy mapping
📌 Use Case: Aggregated and harmonized product-level feedback from 5 regional surveys into a unified dataset for comparative analysis.
🔷 4. Customized Analytical Reporting
Deliver impactful insights with visually structured and client-ready analytical reports tailored to research objectives.
Key Offerings:
Cross-tab and pivot report generation
Data visualization dashboards (Power BI, Tableau)
Infographic-style executive summaries
Automated report templates for recurring studies
Storytelling with data highlights
📌Use Case: Delivered automated PowerPoint reports from survey data for a market research agency conducting weekly brand trackers.
✅ Why EUNICE for Research Data Processing?
🎯 Domain Experience – Expertise in consumer, healthcare, and B2B studies
🔐 Data Security & NDAs – Strict confidentiality protocols
⚙️ Tool Flexibility – SPSS, R, Python, Excel, Power BI
📈 Scalable Teams – Capable of handling high-volume research studies
💡 Insight-Driven Approach – Not just data processing, but value extraction
📞 Make Smarter Decisions with Better Data
Whether you're running a one-time study or ongoing research, EUNICE helps transform your survey responses into insights that matter.
📩 Email: support@eunice.co.in
🌍 Website: www.eunice.co.in